About Friendly Frontier Supply Company

At Friendly Frontier, we believe that emergency preparedness is for everyone. Disasters, unexpected challenges, and outdoor survival situations do not discriminate, and neither do we. We are committed to providing high-quality emergency preparedness and survival gear that empowers individuals from all walks of life.

Friendly Frontier focuses on practical readiness without fearmongering. Instead of assuming societal collapse is inevitable, it promotes self-sufficiency, resilience, and smart preparedness for any situation. The brand encourages a balanced, proactive approach to readiness rather than panic or doom-driven narratives.

A Survival Brand That Welcomes Everyone

We know that feeling safe and prepared is a universal need. Friendly Frontier is dedicated to fostering an inclusive shopping experience where every customer feels valued and respected. Regardless of your gender, ethnicity, religion, or sexual identity, our products are designed to support you. In addition to quality and reliability, we offer our customers the opportunity to express themselves and their beliefs through our diverse range of products.

We are committed to ensuring that our website, marketing, and customer interactions reflect respect for all individuals. To the extent possible, we also aim to implement environmentally friendly policies, such as selling durable items that will last for years. Additionally, we strive to work with suppliers who share our values. No matter where you come from or how you identify, you can trust that Friendly Frontier is a brand that stands with you.

"Prepping" Without Fear Mongering

Unlike many survival and prepping suppliers that use fear tactics to sell their products, we take a different approach. We do not believe in promoting a vision of the future where disaster leads to complete societal collapse and isolation.

Instead, we recognize that in the wake of emergencies, communities come together to rebuild, support one another, and restore order. This outlook is reflected in our practical approach to supplying emergency and survival goods — designed not just for individual survival, but also for collective resilience and recovery.

Quality Products That Reflect Your Needs

At Friendly Frontier, we understand that preparedness looks different for everyone. That’s why, while our product line is limited now, we plan to offer a wide range of survival and emergency goods, including first aid kits, food and water products and testing kits, durable bags and backpacks, outdoor apparel, survival tools, and self-defense products. No matter your situation, having the right gear can make all the difference.

Most importantly, Friendly Frontier is committed to providing quality goods. While we stand behind all of the products offered on our site, you can be certain that any product sold with the Friendly Frontier logo has been designed with a quality-first mentality.

Please check back frequently for our new offerings – we are always working behind the scenes to design more high-quality, useful products to keep you and your loved ones safe in any emergency.

Our Promise

Friendly Frontier is more than just a survival gear supplier—we are a brand that believes in empowering every customer, regardless of their background, without fearmongering. Our commitment to inclusivity, safety, and preparedness drives us to provide top-tier products that serve the unique needs of diverse communities.

No matter who you are or where you come from, we are here to help you navigate life’s challenges with confidence. Thank you for trusting Friendly Frontier as your partner in preparedness.